At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
Tag: Digital Platform
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
Optus has launched a new digital platform called ‘Fancestry’ to help Australian football fans discover their football heritage and which English Premier League side they were born to support. (And to boost awareness and trial of the broadcaster’s exclusive EPL offering.) The idea is based on the insight that that while most Australians… Continue reading Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
