Tag: Online Experience

General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative

At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience.   Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative

BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video

UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health   The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video