5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Tag: General Mills
General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
