Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help UK families in need. To combat hunger in the UK during the current economic, cost of living crisis, the #FajitaFriYayChallenge is fronted by a strong… Continue reading Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Tag: Space
AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds. The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Reebok Joins The Space Race With The Launch Of Its New SB-01 Floatride Astronaut Boot
Mid July sees sportswear giant Reebok introduces the Space Boot SB-01 with Floatride Foam Technology: a shoe currently being tested by astronauts and trumpeted as the first major evolution in space footwear in over 50 years. 18 July saw Reebok unveil its Floatride Space Boot SB-01 – which includes the brand’s revolutionary Floatride Foam technology to… Continue reading Reebok Joins The Space Race With The Launch Of Its New SB-01 Floatride Astronaut Boot
