Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Tag: Artist
AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds. The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
A new social video series campaign, called ‘Your City, Your Nature’, from the outdoor retailer builds on its ‘Nature Needs heroes’ global platform, launched earlier this year. Working with agency Pereira O’Dell, the ‘Nature Needs Heroes’ platform is based on a commitment to a greener world and which seeks to engage a young, urban,… Continue reading Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Under Armour, Andy Murray’s sportswear sponsor Under Armour, teamed up with graphic artist David Boller superhero’ for a design-led campaign leveraging the start of the Aegon Championships which depicts the world number one tennis star as a sports superhero. Under Armour (Murray’s official sports apparel, footwear and accessories partner) and the Swiss artist (best… Continue reading Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup. The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata. ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
McDonald’s has kicked off its global World Cup activation with its first ever French Fry packaging redesign which links to a branded augmented realty trick-shot app. Late may saw the fast food giant swap its well known and widely recognised red French fry packs with fresh Brazilian-inspired artwork developed from an exclusive collection of… Continue reading McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
Onitsuka Tiger Ambassador Film & Instagram Campaign
A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
