Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman. … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Tag: Japan
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Pringles leveraged spiking soccer interest in Japan around the 2022 FIFA Men’s World Cup with a football-themed, TV-led campaign called ‘Kick-Off The Fun’, The campaign saw Pringles team up with Geometry Ogilvy Japan, Ogilvy’s Singapore and Thailand offices and Great Guns Asia and the hero commercial was helmed by Director Tal Zagreba. The… Continue reading Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology. Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around the world. As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention… Continue reading Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’
Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by grounds staff to clean up sweat and moisture on the court during Winter Cup 2021. During breaks in games, moppers appeared from all four corners… Continue reading Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’
Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda on what would have been the auto giant’s home race at Suzuka if Covid-19 restrictions hadn’t seen the 2021 race cancelled. The move is particularly… Continue reading Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation. ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
Nike Japan continues to challenge sporting stereotypes through local market work within the brand’s global ‘Play New’ brand platform and the latest iteration, called ‘New Girl’, is a frenetic take on the various life projections from the moment parents learn their unborn child is a girl. The message is that society needs to break… Continue reading Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
To build buzz and excitement ahead of the summer’s 2020 Tokyo Olympics and promote its broadcast coverage of the Games from Japan, French media giant and official broadcaster France.TV linked up with creative agency MullenLowe France to create an animated film to cut into idents called ‘Taiko Tokyo / Sumo’ as a tribute to the… Continue reading France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
