A snowboarder makes a surprise entry by crashing into the living room of an unsuspecting couple settled on the sofa to watch television in a new promotion called ‘The Sofa’ from France Télevision building buzz for its coverage of the 2022 Winter Olympics. The campaign, developed in harness with creative agency MullenLowe France and… Continue reading The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
Tag: MullenLowe France
France TV Promotes Tokyo 2020 Coverage Via Paralympic Games ‘We Will Rock You’ Campaign
A pulsating new spot by France TV promoting its Tokyo 2020 domestic broadcast rights for this summer’s Paralympic Games is set to Queen’s iconic ‘We Will Rock You’ anthem and features some of the stars of the French Paralympic team. The film features a team of previous French para medal winners – from fencing… Continue reading France TV Promotes Tokyo 2020 Coverage Via Paralympic Games ‘We Will Rock You’ Campaign
France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
To build buzz and excitement ahead of the summer’s 2020 Tokyo Olympics and promote its broadcast coverage of the Games from Japan, French media giant and official broadcaster France.TV linked up with creative agency MullenLowe France to create an animated film to cut into idents called ‘Taiko Tokyo / Sumo’ as a tribute to the… Continue reading France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
