Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: Surfing
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes. The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love. The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
805 Beer Premieres Cinematic Endless Summer Ad With Pro Surfer Conner Coffin
As the sport of surfing rides high on a post-Olympic wave following its debut at Tokyo 2020, California beer brand 805 Beer added professional surfer Conner Coffin to its athlete ambassador roster with placed him front and centre of a cinematic, black-and-white blockbuster of an ad called simply ‘805 Beer X Conner Coffin’ Posted… Continue reading 805 Beer Premieres Cinematic Endless Summer Ad With Pro Surfer Conner Coffin
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Leveraging spiking surfing interest around its Olympic debut at Tokyo 2020, two-time world champion Gabriel Medina and brand ambassador fronted a spectacular new 3D video led campaign for Brazilian bank Bradesco in which he meets the god of the sea Poseidon. Medina has been a brand ambassador for the bank since 2019 and the… Continue reading Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
In tribute to First Nations’ people, Surfing Australia and agency BWM Dentsu launched a short film called ‘Welcome To Sea Country’ which rolled out during Reconciliation Week and explores the indigenous meaning of the Irukandji name and design for the Australian Surfing Team which is heading to Tokyo 2020. The film features cinematic shots… Continue reading Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
To build buzz and excitement ahead of the summer’s 2020 Tokyo Olympics and promote its broadcast coverage of the Games from Japan, French media giant and official broadcaster France.TV linked up with creative agency MullenLowe France to create an animated film to cut into idents called ‘Taiko Tokyo / Sumo’ as a tribute to the… Continue reading France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body. The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
