Events discovery platform Skiddle activated its sponsorship of Skateboard GB with a participatory, consumer content focused campaign based around the ‘Skateboard GB x Skiddle Virtual Skate Championship’ which aimed to boost awareness of the alliance and participation in the inclusive, virtual event. Skiddle co-hosts the groundbreaking virtual event which seeks to maximise entries by… Continue reading Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
Tag: Skateboarding
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community. Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. The boards were created by Prime Skateboards and Liquid Death took a vial of Hawk’s blood and mixed it with the paint – ensuring there was… Continue reading Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’. Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride. Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
Nike Korea teamed up with Wieden+Kennedy Tokyo and Object & Animal director Natalie Rae to roll out a local market campaign running under the sportswear behemoth’s new ‘Play New’ brand platform. The campaign seeks to bring attention to the genuine value of sports and aims to position ‘joy’ as the new sporting standard. It is… Continue reading Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
To build buzz and excitement ahead of the summer’s 2020 Tokyo Olympics and promote its broadcast coverage of the Games from Japan, French media giant and official broadcaster France.TV linked up with creative agency MullenLowe France to create an animated film to cut into idents called ‘Taiko Tokyo / Sumo’ as a tribute to the… Continue reading France.TV Honours Land Of The Rising Sun In Tokyo 2020 ‘Taiko Tokyo/Sumo’ Film & Idents
New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
New Balance’s new generation of celebrity ambassadors – led by tennis sensation Coco Gauff, actor/musician/activist Jaden Smith and Olympic sprinter Sydney McLaughlin (with references to LA Clippers basketball star Kawhi Leonard and Senegalese and Liverpool forward Sadio Mané, as well as pro skateboarders Margielyn Didal and Tiago Lemos) – front a new global campaign targeting… Continue reading New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
