Category: eSport

EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad

‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play

In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and to celebrate and educate fans about the history of the Negro Leagues by introducing a playable new mode allowing gamers to step into the cleats of some of the… Continue reading ‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play

ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative

ASICS asked whether exercise might be a simple solution to improve mental performance through an experimental global campaign linked to a documentary launched in mid-January and titled ‘Mind Games – The Experiment’.   The initiative set out to demonstrate the sportswear company’s umbrella ‘Sound Mind, Sound Body’ brand purpose whilst simultaneously motivating more people to… Continue reading ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative

EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched a search for the ‘Ultimate FIFA Soundtrack’.   Since it introduced the EA SPORTS FIFA 98 ‘Road To The World Cup’ edition, the EA SPORTS FIFA soundtrack has… Continue reading EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign

A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer

The launch campaign for EA Sport’s FIFA 23 – the final version of its world-leading football game to be developed in harness with the game’s global governing body – featuring an unbeatable team of soccer superstars including Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.   Created… Continue reading A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer

Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.   The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22

In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine.   The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22

BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit.   Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch

Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of 17 – fronts a new campaign for Match Master called ‘Match Dich Locker’.   The marketing push, the gaming brand’s first in the German market, is… Continue reading Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign

eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments

The last week of November saw eLaLiga Santander roll out a campaign promoting the new season of its international competitions – eLaLiga Challenge and eLaLiga Beat the Best.   Titled simply ‘Monsters’, the campaign was spearheaded by a hero spot which was posted across the rights holder’s digital and social channels on 30 November. Created… Continue reading eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments

eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’.  … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible