NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans

In the second week of January NBA franchise The Brooklyn Nets became the first elite professional hoops team to create its own virtual world – called, of course, the ‘Netaverse’.   The Nets tested out its new and evolving ‘Netaverse’ virtual world almost-live game broadcast during its 15 January home game against the New Orleans… Continue reading NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans

Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks

At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community.   Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks

Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’

On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters.   The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’

PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App

Late September see Paris Saint-Germain FC launch a new official club app, called ‘FANSPARC’, which uses virtual reality technology to offer supporters an immersive experience within its Parc des Princes stadium.   Described as a ‘new-generation app’, it aims to enable PSG fans right across the globe to create a personalised avatar (in club colours… Continue reading PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App