Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Tag: PSG
PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season
March 2021 saw Paris Saint-Germain (PSG) launch a season ticket campaign for the 2022/23 season targeting Parisian fans by honouring the supporter voices which resonate around the Parc des Princes and make PSG shine. Titled ‘Les Voix du Parc / The Voices Of the Parc’, the 2022/23 season ticket campaign celebrated the return of… Continue reading PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season
Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
On the morning of 28 September, hours ahead of the Champions League match between Paris Saint-Germain FC (PSG) and Manchester City FC, UEFA partner Adidas and the brand’s super star soccer ambassador Lionel Messi partnered on a campaign celebrating the sport which saw thousands of exclusive branded football dropped across the Ile-de-France region. The… Continue reading Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
A new social spot deployed across the airline’s online and social channels (with further support from its team partners) sees Qatar Airways leverage its leading sports team partnerships – including its tie ups with football clubs Bayern, Roma and PSG, as well as with the NBA’s Brooklyn Nets – to pay tribute to not just… Continue reading Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club. Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
Paris-Saint Germain Replaced Shirt Sponsor Logo With ‘Stay Strong China’ On First-Team Kits
Mbappé Fronts Nike ‘Love Your Dream Until It Loves You Back’ To Promote His First Signature Collection
Nike celebrated the beautiful game in December with the launch of a spot starring France and PSG footballer Kylian Mbappé called ‘Love Your Dream Until it Loves You Back’. The spot, created by long-time Nike agency Wieden & Kennedy Amsterdam, tells a biopic style story about Mbappé’s rise from his local neighborhood pitches… Continue reading Mbappé Fronts Nike ‘Love Your Dream Until It Loves You Back’ To Promote His First Signature Collection
Nike, PSG & Accor Launch Home Kit Via Integrated Campaign Led By A Multi-City Treasure Hunt
Nike and Paris Saint-Germain (PSG ), who recently penned a new £80m annual kit supplier partnership, launched the team’s new 2019/20 season home kit through an integrated campaign that spanned a launch event, PR, video and still images, social content, in-store work and a fan treasure hunt challenge. The launch initiative kicked-off on 30… Continue reading Nike, PSG & Accor Launch Home Kit Via Integrated Campaign Led By A Multi-City Treasure Hunt
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG
Global hotel chain Accor announced its new shirt sponsorship deal with French champions PSG with a ‘Welcome’ video featuring members of the team on the club’s training ground called ‘ALLxPSG’. Accor’s Live Limitless (ALL) lifestyle loyalty programme will replace previous shirt sponsor Emirates (who announced it would not be renewing its partnership in… Continue reading Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG
