Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich.
The idea was the because Valentine’s Day in 2023 fell on a UEFA CL round of fixtures, fans around the world were forced to choose between their two great loves: football and their significant others.
The Champions League round of 16 pitted two huge football super powers – PSG and Bayern – against one another with an 21:00 (Polish time) evening kick-off on 14 February: the very moment that hundreds of thousands of couples were sitting down to celebrate their relationships with a romantic dinner…..without sight of a television or acceptable access to their smartphones.
So solve the problem of soccer supporters not knowing how the game was going or how their match bets were fairing, Betclic invited a selected group of lucky football fan customers to an unusual Valentine’s Day dining experience in Warsaw, Poland.
During the meal, the chef cooked 10 courses in real time and each course reflected the key events of the match (yellow and red cards, free kicks, VAR decisions and, of course, goals) as they happened through the choice and placement of the ingredients of each dish.
The supper stunt was then promoted through a social media campaign.
“Thanks to this action, our users were constantly updated about the state of the match, without their partners noticing,” explained Betclic Head Of International Markets Ricardo Domingues. “We let these users be aware of the state of their bets, yes, but most importantly we helped them be the perfect boyfriends or husbands during their Valentine’s dinners.”
The initiative was created by agencies 180heartbeats and Jung von Matt where the joint team included Creative Director Pablo Dominguez Agregan, Business Director Radoslaw Smorga, Art Director Joanna Kaniewska, Copywriter Anna Jedryka, Design Director Marek Kaleta, Project Manager Ricardo Malaquias, Manager Bartek Ploskonka and Brand Manager Adrian Sztuk.
Production was run through F25 Production House with Director Michał Panasiuk and Photographer Daniel Korzewa, while PR was handled by Grupa Komunikacja Plus.
Comment
A gourmet goal, match meal, soccer supper stunt? Yes!
A touch bizarre? We think so!
Positioned by the brand and agency as a ‘best of both worlds’ solution, but we wonder whether it might actually be the worst possible option satisfying neither the romantic relationship nor the football fandom.
Especially for the PSG fans after losing 4:1 over the two legs.
Leave a comment
You must be logged in to post a comment.