Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Tag: Bayern Munich
Overcome – Siemens & FC Bayern
For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
A new social spot deployed across the airline’s online and social channels (with further support from its team partners) sees Qatar Airways leverage its leading sports team partnerships – including its tie ups with football clubs Bayern, Roma and PSG, as well as with the NBA’s Brooklyn Nets – to pay tribute to not just… Continue reading Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity and football culture today and tomorrow. Rolling out in late 2020, the focus was on five young London creators who each embody the passion and… Continue reading Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
Reimagine The Game – Siemens & Bayern Munich
Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich
Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Mid August sees Bayern Munich extend its corporate alliance with Qatar’s Hamad International Airport (HIA) with a logo-led shirt sleeve sponsorship that also includes a player-fronted airport arrival film and a new pop-up shot. The team’s first ever sleeve sponsorship sees the Bundesliga champions and HIA extends their commercial partnership for a further six years.… Continue reading Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The German-based financial services giant has been the name sponsor of the stadium (home to be both Bayern Munich and 1860 Munich) since it opened in 2005.… Continue reading Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
