Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich.   The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030

Late January and early February saw the launch of the World Surf League’s (WSL) ‘We Are One Ocean’ campaign which calls for the protection of 30% of the planet’s oceans by 2030 (dubbed ‘30×30’) to further build support for its mission to protect nature and life on earth.   The multi-channel campaign sees the global pro… Continue reading WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030

Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport.   The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign

Valentine’s Day > Our Top 10 Sports & Sponsorship Valentine’s Day & Dating Campaigns

It’s all red roses, heart-shaped chocolates and Tinder, because love in is in the air. With both Emirates (via a branded plane runway stunt) and SNCF (a cut-out-and-keep newspaper ‘excuse letter’ ad) running tactical ‘Valentine’s Day’ calendar campaigns leveraging the 14 February UEFA Champions League match between Real Madrid and Paris Saint-Germain, we showcase some… Continue reading Valentine’s Day > Our Top 10 Sports & Sponsorship Valentine’s Day & Dating Campaigns

Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day

What does an international airline do when the two biggest football club s in its sponsorship portfolio play against one another on Valentine’s Day?   The answer is ‘share the love’ in the air and on the ground.   14 February saw long-time European football super heavyweight Real Madrid CF take on young pretender to… Continue reading Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day

Valentine’s Day Date or PSG v Real Madrid? SNCF Letter Offers Fans An Alternative

It’s the traditional sports supporter Valentine’s Day dilemma: is the love of your life your football club or your partner?   How do you decide which of your passions to put first?   Launched 48 hours ahead of Valentine’s Day (and the big game), the French railway company sought to help out Paris Saint-Germain fans… Continue reading Valentine’s Day Date or PSG v Real Madrid? SNCF Letter Offers Fans An Alternative

Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam

Following in the footsteps of its award winning Valentine’s Day campaign in 2015, the Ad Council continue its commercial series celebrating inclusiveness and diversity by unveiled a new 14 February ‘Fans Of Love – Love Has No Labels’ spot which was filmed at the NFL Pro Bowl.   The Ad Council (a US non-profit that produces, distributes,… Continue reading Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam

Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation

Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines.   The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation

Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof

West Ham United attacker Michail Antonio fronts the latest tactical content spot from Umbro as the sportswear brand and athlete ambassador unveil a spoof spot for Valentine’s Day.   The video’s narrative sees the Hammers wide man take a date back to a hotel room and give her a gift: but what starts with some… Continue reading Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof

Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day

Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day.   Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels,   Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a>   and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day