Late September saw Adidas turn a chicken shop in East London into a pop-up promotion for its new ‘Glitch Prep Pack’. All of the shops touchpoints were rebranded for the launch event: including signage, bespoke staff uniforms, food boxes, wet wipes, napkins, bags, the menus and the neon sign outside the takeaway too. … Continue reading Adidas Opens Glitch Branded Pop-Up Chicken Shop In London To Launch New Prep Pack
Tag: Football Boots
Nike Football Leverage New Season & PhantomVSN Launch Via Epic ‘Awaken The Phantom’ Campaign
To leverage the start of the new football season and launch its new PhantomVSN football boot, Nike rolled out a tongue-in-cheek, blockbuster movie style campaign that warns the world of the boot’s deadly precision. The campaign is spearheaded by an epic short film telling the tale of a mysterious player who, via word of… Continue reading Nike Football Leverage New Season & PhantomVSN Launch Via Epic ‘Awaken The Phantom’ Campaign
Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign
Adidas Football’s promotion campaign pushing its new ‘Cold Blooded SS18 Pack’ positions the boots as the ultimate weapons of creativity The campaign revolves around three Adidas’ star player ambassadors – Paul Pogba, Leo Messi and Luis Suárez – who take the director’s seat (well, some semblance of creative control) for their own films. … Continue reading Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign
Animated Adidas ‘Here To Create’ Film Leverages Peak Footie Passion Around UEFA Champions League Final
Adidas Football animates a team of its big name football endorsers in a new ‘Here To Create’ spot and associated campaign released in early June to leverage peak football passion (generated by the UEFA Champions League Final) around the planet. An impressive line-up of ambassadors in the Adidas stable – including Lionel Messi, Paul… Continue reading Animated Adidas ‘Here To Create’ Film Leverages Peak Footie Passion Around UEFA Champions League Final
Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range. In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day. Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels, Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a> and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
A month before Brazil 2014 kicks off FIFA partner rolls out a boot-led, product-focused thread within its ‘All In Or Nothing’ World Cup campaign called ‘Battle Pack’. The initiative launches the brand’s official World Cup footwear collection, in development since 2012, via a highly stylized spot featuring futuristic fighting tribes and powerful black and… Continue reading Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
