Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Tag: Apparel
The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY nominated recording artist Japanese Breakfast. The creative strategy for this 2022 marketing initiative was focused around one simple concept: The North Face jackets and their… Continue reading The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign
Swiss sports retail chain Ochsner Sport promoted its partnership with Swiss Olympic (the brand name of the country’s National Olympic Committee and the umbrella organisation for organised Swiss sport) through a high-octane campaign called ‘Where We Train’. The marketing initiative activates the sports retailer’s premium partnership with the Swiss Olympic Team and leverages spoking… Continue reading Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign
Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range. In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
