Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Tag: US Olympic Committee
Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
Ritz Crackers has joined its parent company Nabisco/ Mondelēz’s “Can’t Miss Moments” campaign activating its sponsorship of the United States Olympic Committee ahead of February’s Winter Olympic Games. Launched in January, the Team USA snack sponsor’s Ritz work is led by a TV commercial that sees a dad attempt a comic (cringe worthy) Olympic… Continue reading Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
Budweiser’s Epic Origin Story Super Bowl Spot Joins Immigration & (Of Course) Trump Debate
Anheuser-Busch InBev brandand NFL sponsor Budweiser’s Super Bowl ad, despite internal claims to the contrary, joins the political dust-up in the form of an epic story of its immigrant cofounder’s journey to the USA. In dramatic, cinematic style, this Big Game commercial called ‘Born The Hard Way’ retells the story of the brand’s co-founder… Continue reading Budweiser’s Epic Origin Story Super Bowl Spot Joins Immigration & (Of Course) Trump Debate
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
United Activate Team USA Rights Via Fun & Upbeat ‘One Journey, Two Teams’
The central commercial in United’s Team USA campaign for Rio 2016 sees airports and airliners used as an Olympic-style obstacle course by US sports stars as they begin their journey to Brazil. Developed in harness with creative agency Mcgarrybowen, the ‘One Journey, Two Teams’ spot features both airline employees and an impressive line-up of… Continue reading United Activate Team USA Rights Via Fun & Upbeat ‘One Journey, Two Teams’
BP Spots Activate Team USA Partnership For ‘Energy Within’ Rio 2016 Countdown
As Rio 2016 draws ever closer BP is activating its Team USA partnership through a video-led ‘The Energy Within’ campaign. For the ‘100 Days To Go’ countdown in late April BP launched a core phase of its ‘BP’s Team USA – The Energy Within’ commercial which posits the idea that we all have a… Continue reading BP Spots Activate Team USA Partnership For ‘Energy Within’ Rio 2016 Countdown
