Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Tag: Corona
Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start of the 2022 baseball season. The beer, produced by Grupo Modelo (part of the AB InBev), marked its new rights as the Official Cerveza of the… Continue reading MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football
With sport shut down across the country, beer brand and football team sponsor Corona created a ‘Match Of Ages’ to feed Mexico’s football-starved fans. The beer brand held a game between the country’s two biggest soccer teams – Águilas del América and Chivas Guadalajara – which was based entirely on classic moments from past… Continue reading Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football
Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
The start of November saw Corona roll out the latest wave of its surf led work in the form of a global campaign starring Australian sports icon and seven-time world surfing champion Stephanie Gilmore. The creative, which is led by a documentary style short film about Gilmore’s epic surf trip to Fiji’s idyllic Coral… Continue reading Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
Celebrating the return of the World Surf League (which recently lost Samsung as its title partner), sponsor Corona Extra celebrates the new season’s opening ‘Quiksilver & Roxy Pro’ event (on Australia’s Gold Coast) with a campaign revolving around the construction of ‘Casa Corona’ – a branded space for fans to relax, celebrate, enjoy cold Coronas… Continue reading Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro
Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
Corona has allied with Spotify to promote its branded music festival series – Corona SunSets – with a competition offering listeners of the streaming service a chance to win an August trip to its Spanish music event in Ibiza. Music lovers and beers drinkers visiting the campaign’s Corona’s SunSet hub on Spotify and who… Continue reading Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
