The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
Tag: Music Festival
Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership
Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent. Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Thatchers Cider leveraged its rights as the official cider of the Glastonbury Festival both pre-event and onsite with a campaign promoting its flagship ‘Gold’ brand that spanned from ticket giveaways to at festival pouring. Its campaign began with a straightforward web and media partner competition giving away a pair of festival passes. The… Continue reading Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE’s Glastonbury App Includes 4G Live Streaming
EE has rolled out the official 2013 Glastonbury Festival free app, and, like sister brand Orange before it, the objective is simply to improve the festival experience through entertainment, sharing and utilities (and to showcase its 4G capabilities and to drive trial). The branded app offers everything from real-time news, line-up schedules, personal event… Continue reading EE’s Glastonbury App Includes 4G Live Streaming
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 April event was hosted poolside at the Merv Griffin Estate and the celebrities amongst the 500 guests included: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss,… Continue reading H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Barclaycard PayBand Makes Wireless Festival Cashless
Thanks to headline sponsor Barclaycard, July saw the Wireless Festival become the first UK music event to be fully kitted out for contactless payment. The Barclaycard Payband, a branded wristband for all ticket holders, that enables attendees to pay for goods (from booze to burgers) to use only contactless technology. Are the… Continue reading Barclaycard PayBand Makes Wireless Festival Cashless
