Late April saw the launch of ‘Winner Stays On’, the latest phase of Nike’s #RiskEverything Brazil 2014, which adds a galaxy of stars and some epic story-telling magic to the sportswear giant’s World Cup ambush initiative. The new four-minute commercial opens on a nondescript British park pitch as two teams of young amateurs kick… Continue reading Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
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H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 April event was hosted poolside at the Merv Griffin Estate and the celebrities amongst the 500 guests included: Diane Kruger, Joshua Jackson, Julianne Hough, Darren Criss,… Continue reading H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
