FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’

SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation ever.   The OOH August stunt saw the existing 100-foot and 450-ton MOA Ball – the biggest sculpture in The Philippines – transformed into a giant… Continue reading FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’

Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day

Football legend Sir Geoff Hurst fronts the launch of The Wayback project which uses Virtual Reality (VR) to bring the experience of watching England’s famous 1966 World Cup victory back to help people with Alzheimer’s Disease.   The VR experience captures excitement of England’s iconic football victory – complete with raucous pubs, enraptured sitting rooms… Continue reading Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day

Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup

Australian betting brand TAB has launched a football focused campaign ahead of the FIFA World Cup called ‘Head Or Heart’ which revolves around the greatest rivalry in sports betting: the struggle between pragmatism and gut and the battle between head and heart.   Working in harness with agency Clemenger BBDO Sydney, this multi-platform initiative runs… Continue reading Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup

Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step.   A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’.   Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation

Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem

Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme.   While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem

Skol Cools Russian World Cup Fans With Ice-Pack Beer

A novelty packaging-based World Cup initiative in early July saw Skol encase limited edition six-packs in packaging made from ice to tempt overheated football fans unused to the steamy Brazilian climate.   The limited edition packs were handed out free to Russian supporters in Cuiaba – one of the host nation’s hottest locations – to… Continue reading Skol Cools Russian World Cup Fans With Ice-Pack Beer

Beats’ France Vs Germany #GameBeforeTheGame Spot

For the 4 July game between France and Germany Beats By Dre launched a match-specific spot extending its Game Before The Game ambush for the quarter final clash between the European heavyweights.   The ‘Allez les Bleus, An Eurer Seite’ ad, which was posted on the brand’s YouTube site on the day of the game,… Continue reading Beats’ France Vs Germany #GameBeforeTheGame Spot

La Canette Anitfoot: Anti-Football Orangina Can Stunt

French drinks brand Orangina aims to cut through all the World Cup clutter with an anti-football marketing stunt for those fed up with Brazil 2014.   Mid June saw sub-brand ‘Orangina Miss O’ promote an anti-football can (La Canette Antifoot) which it claims, when squeezed, will switch off any football match being shown on TV.… Continue reading La Canette Anitfoot: Anti-Football Orangina Can Stunt

Romario Fronts Havaianas World Cup Flip-Flop Ambush

Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil 2014 with a soccer themed ‘Teams’ range pushed via regional campaigns across the globe.   World Cup host nation Brazil is a tropical country where the… Continue reading Romario Fronts Havaianas World Cup Flip-Flop Ambush

German Kit Campaign Sees N1 Adidas Meet World Cup Goal

With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it would achieve its 2014 soccer sales goal of €2bn+ ($2.7 bn+) and beat Nike’s challenge to remain the world’s number one football brand   In this… Continue reading German Kit Campaign Sees N1 Adidas Meet World Cup Goal

Activia/Shakira ‘WFP School Meal’ World Cup CSR Video

Singing super star Shakira teams up with Activia on a CSR initiative which leverages the World Cup and its star players in order to drive support for the World Food Programme’s ‘School Meals’ programme.   The fused singer and brand World Cup CSR ambush revolves around a football-themed music video starring the Colombian musician singing… Continue reading Activia/Shakira ‘WFP School Meal’ World Cup CSR Video

Colombian Govt’s World Cup Ads Ask Rebels To Disarm

Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms.   As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm