To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’. A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
Tag: Guerilla
Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills. Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla marketing style by mocking the deportation of the world’s men’s number one tennis player. Leveraging national interest and drama around Novak Djokovic’s visa application, court… Continue reading Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Virgin Active pulled off a sneaky beach stunt at the end of The Sun Herald City2Surf (Sydney’s largest participatory running race) by bring their commitment to ‘going the extra mile’ to life through a real-world demonstration that saw the brand create a second finish line one mile after the race’s official end. The gym… Continue reading Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Bryant & Hoops Stars Front BodyArmor NBA Playoff Campaign
As the NBA Playoffs get underway, Kobe Bryant is fronting a new hoops-themed campaign for sports drink BodyArmor. Basketball legend Bryant, who retired from the sport last year, is not just one of the drink’s biggest ambassadors, but also a major investor in the business, the campaign’s creative director and its narrator The… Continue reading Bryant & Hoops Stars Front BodyArmor NBA Playoff Campaign
Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
Amidst the rugby union juggernaut that is the RBS 6 Nations Championship, rugby brands not directly associated with this blockbuster tournament are facing one of the industry’s standard strategic dilemmas: should they attempt to leverage increased interest in the sport associated with its dominant property via ambush work, or should they go dark in terms… Continue reading Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Carling teams up with former football stars Paul Ince and Jimmy Bullard for a UK spoof spot that reworks an iconic scene from The Godfather to spearhead its summer ‘Pay Per Inch’ promotion, leverage Euro 2016 excitement and ambush official UEFA beer rival Carlsberg. The initiative’s self-stated objective is to ensure fans maximise their… Continue reading Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
June sees Swedish car brand Volvo leverage rising interest in football and particularly Euro 2016 by releasing a new campaign fronted by the country’s captain and soccer superstar Zlatan Ibrahimovic. The campaign, developed with agency Forsman & Bodenfors, spans social media, digital, video on demand and its TV work will air in various markets to… Continue reading Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Carling Relaunches ‘Shirt Amnesty’ Ambush For January Transfer Window
Carling is again putting its branded van on the road for a country-wide tour of UK football grounds in a repeat of its ‘Shirt Amnesty’ for the January transfer window. The roadshow initiative travels around soccer stadiums to collect unwanted football strips from fans who are looking to swap their shorts for free if… Continue reading Carling Relaunches ‘Shirt Amnesty’ Ambush For January Transfer Window
