In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the 2023 Tour de France in Mid-April with a design based on the power of dreams. The new kit, ‘The Vélodrome’, comes in the team’s signature colours and carries a starry… Continue reading Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
Tag: The Netherlands
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
The bank’s annual support programme – which also leverages its TeamNL Olympic partnership – offers Dutch sports clubs and associations a needed helping hand amidst the Covid-19 crisis, Rabobank has restarted its annual ‘ClubSupport’ initiative across The Netherlands. From 31 August, the finance giant’s 360-degree campaign supports sports clubs and associations across the country… Continue reading Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
World Tennis Tournament title sponsor ABN AMRO blended three pillars – tennis, passion and sustainability – into a multi-faceted ‘Game Changers’ activation which turned 50,000 tennis balls destined for landfill into three different products and a playground. Objectives ABM Amro has been the main sponsor of The Netherland’s biggest tennis tournament since it… Continue reading ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
An initiative from Opel which saw Dutch side Feyenoord become the world’s first football club to carry out a study of its fans’ DNA: an activation approach which sees the brand and club leverage a contemporary social and scientific issue by blending scientific technology and sports passion in the form of an online test… Continue reading The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
