Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
