Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Tag: TVCs
Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
2014 saw Standard Life Investments become the Ryder Cup’s first ever (and only) worldwide partner and it made the most of its unique status with multiple activations before, during and after the event to project and consolidate its desired ‘World Class’ positioning. Standard Life’s integrated campaign was hubbed around a comprehensive, bespoke website dedicated… Continue reading Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
Honda Rewards X Factor USA Online Fan Engagement
Honda’s integrated X Factor USA activation includes showcasing its new Odyssey minivan on the show, seeing its vehicles used by contestants throughout the singing competition and incentivising online fan engagement through a Honda-backed fan rewards programme. As the programme’s new official automotive sponsor, Honda is featuring in three in-show integrations, plus activating its off-air… Continue reading Honda Rewards X Factor USA Online Fan Engagement
Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Jimmie Johnson may have won the Daytona 500, but it was Danica Patrick and her long-time sponsor Go Daddy who finished first in the social media race. Patrick, the most followed NASCAR driver with 771,000 followers (up 50,000 after race weekend), tweeted throughout the build up to event – as did several of her… Continue reading Go Daddy Endorser Patrick Wins Daytona’s Digital Race
