Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club. The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Tag: Cosmetics
Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its twitter feed and fuelled a social backlash amidst the ongoing Academy Awards race inequality controversy. Total Beauty posted an image of Goldberg at The Oscars… Continue reading Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
Maybelline is activating its partnership with the British Fashion Council to bring London Fashion Week (LFW) to fashion fans right across the United Kingdom. February saw the cosmetics giant launched a major new multimedia campaign to celebrate this year’s London Fashion Week that at its centrepiece sees Maybelline stream six full fashion shows (followed… Continue reading Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
L’Oréal Paris is activating its red carpet rights and broadcast sponsorship of the 2016 Golden Globes by launching #WorthSaying – a campaign to fuel a cultural shift and encourage women on the carpet (and off it) to speak about what they truly believe is actually worth saying. In other words, a campaign to combat… Continue reading L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather. The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
