Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club. The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Tag: Beauty
IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Before the end of 2016, Olympic and Paralympic sponsor Panasonic ran launched new content in its multi-platform ‘Beautiful Japan Towards 2020’ initiative – spearheaded by a TVC driving viewers to a core web platform hosting an extensive online video series. This online film series, one of the first 2020 activations from any major Olympic… Continue reading IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
Moms (mums) are back in the Olympic spotlight as P&G launches its Rio 2016 activation with another emotional tear-jerker to mark the 100 day countdown to the Games (and the fact that Mother’s Day on the horizon too is an added launch timing bonus). The spearhead, global commercial, again produced in harness with agency… Continue reading P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its twitter feed and fuelled a social backlash amidst the ongoing Academy Awards race inequality controversy. Total Beauty posted an image of Goldberg at The Oscars… Continue reading Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
