Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Tag: Ads
Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Toyota leveraged its IOC global partnership around the 2018 Winter Olympics with a blend of international and local market work filtered through its ‘Start Your Impossible’ initiative (which first launched in October 2017 – see case study) to bring to life its new ‘Mobility For All’ positioning. The Japanese headquartered automotive giant is using… Continue reading Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Before the end of 2016, Olympic and Paralympic sponsor Panasonic ran launched new content in its multi-platform ‘Beautiful Japan Towards 2020’ initiative – spearheaded by a TVC driving viewers to a core web platform hosting an extensive online video series. This online film series, one of the first 2020 activations from any major Olympic… Continue reading IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
In Australia Puma is rolling out an initiative introducing the next generation of elite football (soccer), Football (AFL) and rugby superstars called ‘Big Shots’. The initiative, developed in tandem with agency Ogilvy Melbourne, features young players between the ages of 10 and 16 from a slew of Australian leagues: including the NRL, AFL, A-League,… Continue reading Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament. The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
For Super Bowl 50, NFL telecoms partner Verizon’s activation opened with a nationwide #Minute50 promo offering customers exclusive opportunities to gain access to all things Super Bowl and culminated with a dynamic Super Bowl City experience and at-game experience programme. Its #Minute50 customer giveaway programme, which began on 24 January and ran until 7… Continue reading Verizon Experiential Super Bowl 50 Work Inc #Minute50 Giveaway, Livestream & On-Site Ads & Experiences
Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
‘Changing Lives Through Sport’ is not just the philosophy behind the not-for-profit Leeds Rhinos Foundation but also the subject of an emotional new film showcasing the club-linked charity’s work. Directed by Jason Fisher-Jones, it is fronted by Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan and captures how the lives of children and adults… Continue reading Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Land Rover’s local South Africa spots activating its Rugby World Cup sponsorship revolve around rules and referees and feature a commentator offering a comic (sexist) play-by-play breakdown of everyday situations through a rugby lense. The first film sees a rugby ref adjudicating on an instance of foul play in the form of obstruction. … Continue reading Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
Mexican beer brand Tecate activated its rights as the ‘Presenting’ and ‘Exclusive Beer Sponsor’ of the Mayweather vs Pacquiao Fight with a celebrity-fronted, socially-led, opinion-based initiative called #MyBoldOpinions. This activation blended expert opinion, celebrity commentary with fan feelings and passions with physical and digital experiences, branded merchandise, a ticket giveaway and an awareness campaign.… Continue reading Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
