As Heineken, the official beer of Formula, continues to leverage its rights by showing that the sport is ‘More Than a Race’ it has released a series of hero videos fronted by former F1 driver and current commentator David Coulthard which aim to change consumer misconception that the sport lacks competitive excitement. Developed alongside… Continue reading F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots
Tag: #MoreThanARace
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation
Heineken, the new Formula 1 exclusive global beer partner, begins its new sponsorship at the recently renamed Formula 1 Gran Premio Heineken D’Italia 2016 with an ‘F1 All Stars v Football Legends’ charity five-a-side match in the Monza pit straight in an Italian earthquake CSR activation. While the core global programme within the beer… Continue reading Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation
