The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive