Tostitos, one of the products in PepsiCo’s NFL partnership portfolio, has unveiled an innovative alcohol-activated bag to encourage football fans not to drink and drive during the Super Bowl. At this time of year, Frito-Lay marketers aim to solidify Tostitos’ positioning as part of the three-part Super Bowl party staple of dips, chips and… Continue reading Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
Tag: Drink Drive
Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
