Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters
Tag: Product
NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics
With most of the Beijing 2022 finals and medal ceremonies scheduled to take place between 5am and 10am in Canada, beer giant Molson developed a breakfast-appropriate alternative to beer in the form of a bespoke line of beer-infused maple syrups. Molson, the official beer of Team Canada since 2004, worked with Quebec-based syrup company… Continue reading Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics
Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
An early September marketing campaign from BABE Wine, leveraging its NFL sponsorship status and making the most of spoking football interest around the new season, is built around an eclectic set of strange gameday branded gadgets. The campaign from the Anheuser-Busch InBev wine brand was developed in harness with Unnecessary Inventions and the partnership produced… Continue reading NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
An early October campaign from Pizza Hut Hong Kong saw the quick service restaurant chain roll out the ‘Foosball Pizza Box’ – specially designed with a fully playable ‘foosball table’ integrated into the lid of the classic cardboard pizza box. The initiative, developed by agency Ogilvy Hong Kong, aims to drive app downloads and… Continue reading Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes. Territory: UK/Global Agency: 160Over90 Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
Liverpool FC & Carlsberg > Champions Can
Promoted socially via video and imagery, Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage)… Continue reading Liverpool FC & Carlsberg > Champions Can
ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
World Tennis Tournament title sponsor ABN AMRO blended three pillars – tennis, passion and sustainability – into a multi-faceted ‘Game Changers’ activation which turned 50,000 tennis balls destined for landfill into three different products and a playground. Objectives ABM Amro has been the main sponsor of The Netherland’s biggest tennis tournament since it… Continue reading ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
