Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Tag: Brewer
Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics
With most of the Beijing 2022 finals and medal ceremonies scheduled to take place between 5am and 10am in Canada, beer giant Molson developed a breakfast-appropriate alternative to beer in the form of a bespoke line of beer-infused maple syrups. Molson, the official beer of Team Canada since 2004, worked with Quebec-based syrup company… Continue reading Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics
