Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Tag: bespoke Bottles
COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
Coca-Cola seeks to put the fans at the heart of its tournament activation as it gives away thousands of tickets to Euro 2016 in both its host market French campaign and its activation throughout Europe and the rest of the footballing world. Coke is rolling out a distinctly different, innovative, standalone campaign in the… Continue reading COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
