Adobe UK teamed up with England and Arsenal FC striker, Alessia Russo and England and Manchester City FC keeper Khiara Keating to front its ‘Dream Bigger’ 2024 Adobe Women’s FA Cup activation programme which seeks to inspire a new generation of women and girls to get into football, whilst simultaneously helping fans, players and clubs… Continue reading Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’
Tag: Content Creation
March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves. Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
At the beginning of October Major League Baseball (MLB) signed a deal with YouTube TV for the social video giant to become the first presenting sponsor of World Series and it spearheaded the in-series activation with an inventive, live in-game commercial, plus an unmissable in-stadium logo placement. YouTube TV, Google brand’s new cable-free live-TV… Continue reading YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles 16 athletes who were 16 years old in 2017. Each of these young athletes are rising stars in their sports and the project’s profiles, presented… Continue reading Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
Coca-Cola seeks to put the fans at the heart of its tournament activation as it gives away thousands of tickets to Euro 2016 in both its host market French campaign and its activation throughout Europe and the rest of the footballing world. Coke is rolling out a distinctly different, innovative, standalone campaign in the… Continue reading COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
