UEFA leveraged spiking football excitement around its showpiece Champions League Final with the launch of a new three-pronged global diversity and inclusion programme called simply ‘FootbALL’. The FootbALL initiative sets out to highlight the power of game to drive positive social change across all of Europe’s various communities and it aims to advocate that ‘the… Continue reading UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
Tag: Perimeter Billboards
Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation
The neighbourhood social network Nextdoor activated its exclusive, multiyear partnership with Canadian MLS team Toronto FC through a flagship gameday ‘Neighbor of the Match’ initiative featured at home games throughout the 2022/3 season which celebrates the neighbourly actions of fans making a difference in their communities. Fans are invited to nominate people via the brand/club… Continue reading Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation
YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
At the beginning of October Major League Baseball (MLB) signed a deal with YouTube TV for the social video giant to become the first presenting sponsor of World Series and it spearheaded the in-series activation with an inventive, live in-game commercial, plus an unmissable in-stadium logo placement. YouTube TV, Google brand’s new cable-free live-TV… Continue reading YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
‘Sonata Power Plays’ amplified Hyundai’s sponsorship of the 2015 ICC Cricket World Cup and launched the vehicle in Australia in the form of real-time activations that aimed to ensure Hyundai own each and every major moment throughout the tournament. The initiative came alive every time a major play took place on the pitch –… Continue reading Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
Heineken #ShareTheSofa CL Twitter Q&A Aims For 100M+
Last week it was former Real Madrid and Liverpool star Fernando Morientes answering fans questions via Twitter for Heineken’s Champions league Activation #ShareTheSofa. The Spanish striker was filmed clipping a Bonsai tree in a Madrid hotel penthouse while he waited for live Twitter questions on 27 November while he covered the Real Madrid v… Continue reading Heineken #ShareTheSofa CL Twitter Q&A Aims For 100M+
