UEFA leveraged spiking football excitement around its showpiece Champions League Final with the launch of a new three-pronged global diversity and inclusion programme called simply ‘FootbALL’. The FootbALL initiative sets out to highlight the power of game to drive positive social change across all of Europe’s various communities and it aims to advocate that ‘the… Continue reading UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
Tag: Stadium Screens
PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
The season-long ‘Purple Cam’ stadium seflie initiative leveraged BNP Paribas Fortis’ partnership with Belgium’s biggest football club RSC Anderlecht by giving every fan an exclusive and innovative photo-led experience within the team’s Constant Vanden Stock Stadium. ‘Purple Cam’ – which runs under the tagline ‘in a changing world, your smartphone takes control of the… Continue reading PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
