Working with Brussels-based creative agency mortierbrigade, leading Belgium newspaper De Morgan offered a critique of the 2022 FIFA Men’s World Cup tournament with a marketing initiative called ‘Dream World Cup Final’ which championed everything and everyone fans were not allowed to see during the tournament’s showpiece event. The campaign footage featured representatives of all… Continue reading Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’
Tag: Belgium
Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal Pay Day (24 March). The campaign spans film, radio and print ads, PR and activation and was spearheaded by a hero spot which uses athletes… Continue reading Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign
Which is the most iconic shirt in Belgian football history? That’s the question Belgian football fans were asked to decide in a fan engagement and coverage promotion from Eleven Sports to highlight its partnership with the Pro League. The ‘Ultimate Shirt’ campaign, developed by agencies Sportizon and Hincha, was promoted through an integrated… Continue reading Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign
Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)
‘The Breakaway’ by Decathlon is a hybrid brand-owned team and marketing initiative revolving around the first ever eCycling team for prisoners. Formed in a maximum security prison in Oudenaarde (Belgium), Decathlon’s ‘The Breakaway’ eCycling team sees prisoners riding and racing with peddlers from the outside world on the virtual cycling platform Zwift. The… Continue reading Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)
Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
Belgium online betting company betFIRST launched a new European brand campaign at the start of March called ‘First In Fast’ The campaign is led by a cinematic 30-second hero spot set in an urban landscape featuring a group of charismatic cool kids characters who ooze attitude and style and seeks to reflect the fast… Continue reading Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
The season-long ‘Purple Cam’ stadium seflie initiative leveraged BNP Paribas Fortis’ partnership with Belgium’s biggest football club RSC Anderlecht by giving every fan an exclusive and innovative photo-led experience within the team’s Constant Vanden Stock Stadium. ‘Purple Cam’ – which runs under the tagline ‘in a changing world, your smartphone takes control of the… Continue reading PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
Dare To Sponsor – Special Olympics Belgium
The Special Olympics sought to sign up more sponsors and convince new companies to support athletes with a mental disability through a B2B campaign which mimicked genuine, existing mainstream Belgian sports sponsorship campaigns (across the same platforms as the originals) to target major brands by daring them to partner Special Olympic athletes. Territory: Belgium… Continue reading Dare To Sponsor – Special Olympics Belgium
Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Activating its rights a top tier partner and as the official beer of the Belgium national team, beer brand Jupiler changed its name for the duration of the FIFA World Cup to, simply, Belgium. Announced at a beer brand organised press conference, the name change even saw every reference to Jupiler removed from the… Continue reading Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
