On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
Tag: Expert Panel
L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform. For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
