To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
Tag: Red Carpet
MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
L’Oréal Paris is activating its red carpet rights and broadcast sponsorship of the 2016 Golden Globes by launching #WorthSaying – a campaign to fuel a cultural shift and encourage women on the carpet (and off it) to speak about what they truly believe is actually worth saying. In other words, a campaign to combat… Continue reading L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform. For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
