Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform. For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
