The official sponsor of the Golden Globes became an early sponsor adopter of Snapchat Spectacles as three of the beauty brand’s ambassadors wore the glasses to give viewers a sneak peek into the awards show and get behind-the-scenes with the stars. The spectacles, worn by celebrity makeup artist Sir John and two other L’Oreal… Continue reading L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch
Tag: L’Oreal
L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform. For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
