The official sponsor of the Golden Globes became an early sponsor adopter of Snapchat Spectacles as three of the beauty brand’s ambassadors wore the glasses to give viewers a sneak peek into the awards show and get behind-the-scenes with the stars. The spectacles, worn by celebrity makeup artist Sir John and two other L’Oreal… Continue reading L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch
Tag: Golden Globes
L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
L’Oréal Paris is activating its red carpet rights and broadcast sponsorship of the 2016 Golden Globes by launching #WorthSaying – a campaign to fuel a cultural shift and encourage women on the carpet (and off it) to speak about what they truly believe is actually worth saying. In other words, a campaign to combat… Continue reading L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
