NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football. Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
Tag: Shoppable
Aston Villa / Isobar – 2018-19 Kit Launch Platform
Isobar and Aston Villa FC developed a new, immersive digital platform specifically to launch the club’s 2018-19 season kits. The platform was created to support Aston Villa’s innovative three-way kit partnership for the season: one which saw the club work with local fan designer LUKE 1977 and manufacturer Fanatics. To promote and drive purchasing… Continue reading Aston Villa / Isobar – 2018-19 Kit Launch Platform
Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
Using the copy line ‘Built For Brilliance’ and the hashtag #NoMaybes, Nike Soccer is rolling out its campaign for its new US Women’s National Team uniform for FIFA’s 2015 Women’s World Cup – and this is no ordinary kit launch. It’s not just the heavy promotion across paid, earned and owned Nike platforms that… Continue reading Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform. For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy
