Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of the Australian Football League (AFL), Cricket Australia (CA), Netball Australia (NA) and Surfing Australia (SA). Territory: Australia Agency: TLA Objectives The… Continue reading Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Tag: Bus Tour
Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
Coca-Cola puts real fans front and centre of the hero commercial that kicked-off a new Premier League sponsorship campaign celebrating all the everyday fans who play a role in making the league the most diverse and exciting in the world. The drinks behemoth’s initiative, following its new 3.5 year Premier League partnership (its biggest… Continue reading Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
