Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Tag: The Recording Academy
Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
For a major Grammys campaign, website design platform Squarespace partnered with singer Leon Bridges – a nominee for Best R&B album and a bona fide customer with a spearhead film. The activation, developed with Austin-based agency Preacher, explores Bridges’ path to fame from washing dishes and playing coffee shops and bar gigs last year… Continue reading Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
At the heart of Whirpool’s GRAMMYs activation sits its ‘Care Is Musical Contest’ – a web-focused consumer singing competition that offers the winner a unique chance to perform in the brand’s GRAMMYs telecast commercial. Based on consumer-sung versions of ‘You are My Sunshine’, the competition was promoted with a social media campaign that launched… Continue reading Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Following hot on the heels of its blockbuster 2015 Super Bowl Halftime Show, Pepsi followed up its flagship sports activation with its main music partnership by using the GRAMMYs to launch its new ‘Out of the Blue’ music experience initiative. Kicking off on GRAMMYs Sunday (8 February) and running for 100 days, the programme will… Continue reading Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Target’s Imagine Dragons GRAMMYs Mini-Concert Is First Live US Commercial
GRAMMYs sponsor Target made a bit of history by partnering on the USA’s first ever live commercial break in the form of an Imagine Dragons mini-concert-commercial. Target, which has sponsored the show for the past 15 years using traditional spots, is reported to have invested $8m to bring the live show (the first live ad in… Continue reading Target’s Imagine Dragons GRAMMYs Mini-Concert Is First Live US Commercial
Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Microsoft’s GRAMMY’s activation revolved primarily around its interactive Microsoft Music Box – an innovative Kinect- and Surface-powered keyboard experience. The GRAMMYs official technology partner’s idea for the Music Box is to enable people to express their mood via body movement and then turn these gestures into music. The Microsoft Music Box team hacked the… Continue reading Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
