GRAMMYs sponsor Target made a bit of history by partnering on the USA’s first ever live commercial break in the form of an Imagine Dragons mini-concert-commercial. Target, which has sponsored the show for the past 15 years using traditional spots, is reported to have invested $8m to bring the live show (the first live ad in… Continue reading Target’s Imagine Dragons GRAMMYs Mini-Concert Is First Live US Commercial
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Samsung White Win ‘League Of Legends’ E-Sport Worlds
Sunday in Seoul saw 40,000 fans fill the city’s soccer stadium (built for the 2002 World Cup) and around 1.5m tuned in on TV to watch Samsung White win the League Of Legends World Championship. The raucous crowd screamed and cheered at huge live screens showing the five players on the victorious team, sat… Continue reading Samsung White Win ‘League Of Legends’ E-Sport Worlds
