The CBS introductory film, aired immediately ahead of the broadcaster’s Super Bowl LIII coverage, was both legitimately funny and a classic sports commercial as it poked fun at the clichéd, overly dramatic sports tease. Fronted by a classic odd couple in legendary NFL quarterback Peyton Manning and Oscar winning actor John Malkovich, the spot… Continue reading Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
Tag: Telecast
Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement for the annual ‘Girl Scout Cookie Sale’. The Oscars ceremony coincided with the final day of the National Girl Scout Cookie Weekend, so Rock used… Continue reading Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz. Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Apple’s commercial in ABC’s Academy Awards telecast positioned its iPad as the ultimate tool for independent filmmakers with an inspirational ‘Male A Film With iPad’ spot voiced by none other than Oscar winner Martin Scorsese. Built on the message that the product is changing film by enabling young movie makers to work hard… Continue reading Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
As part of Photoshop’s 25th anniversary promotions, parent company Adobe ran a movie-themed Oscars campaign called ‘Dream On’ to celebrate the role its software package plays in the film business. During Sunday’s Oscar telecast on ABC (22 February), Adobe launched the initiative with a spearhead TV spot built around work by Photoshop artists and images… Continue reading Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
Lego’s Branded Moment Wins The Oscars, But Not An Oscar
Ever wondered how to win at The Oscars when you don’t actually win an Oscar? Lego know how to do it! The Lego Movie might not have even gained a nomination, but the games giant found a way to create an in-telecast branded moment and dominate the Oscars’ digital discussion. Since last… Continue reading Lego’s Branded Moment Wins The Oscars, But Not An Oscar
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
GRAMMYs sponsor Aflac activated around the event via an integrated, multi-platform campaign that ranged from bringing its familiar duck brand mascot to the red carpet, ‘speeding up’ ad breaks during E!’s red carpet pre-awards ceremony show and launching a GRAMMYs radio station on Pandora. Indeed, its GRAMMYs campaign is its biggest and most integrated marketing effort… Continue reading Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
