Led by a 2019 multi-channel boot campaign, adidas launched a New Year campaign called ‘Escape The Noise’ that looked to shake up the hiking and outdoor sector and ‘make it fit for today’s consumers. Adidas is making a big investment in hiking space led by its latest campaign for its ‘Terrex Free Hiker’ footwear.… Continue reading Adidas Blends Function & Fashion As Free Hiker ‘Escape The Noise’ Aims To Shake Up Outdoor Sports
Tag: Music Ambassador
Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of the self-described ‘most ascendant, progressive and diverse’ sports league in the US and Canada’. The new 2018 season ‘Our Soccer’ initiative, developed in harness with… Continue reading Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner from the start of the 2018/19 season. The long-term kit sponsorship, which wont commence until the summer, sees Puma replace rival existing 20-year Rossoneri shirt… Continue reading Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
The core kick-off for MasterCard’s 2016 BRIT Awards activation saw music maestro Mark Ronson produce a fan-created cover of his hit Uptown Funk as a ‘Priceless Surprise’. Targeting music lovers across Great Britain, the fan/musician initiative runs across Facebook and YouTube, plus paid social advertising, a major PR push, plus BRIT Awards sponsorship idents,… Continue reading MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
